Recently, the (20th) "World Brand Summit," hosted by World Brand Lab, was held in Beijing, where the 2023 analysis report and ranking of the "China's 500 Most Valuable Brands" were released. In this annual report, based on financial data, brand strength, and consumer behavior analysis, the Yuchai brand value surged to 85.806 billion yuan, ranking 101st on the list and leading the internal combustion engine industry for 18 consecutive years.

As a leading enterprise in China's internal combustion engine manufacturing industry, Yuchai's brand value has climbed year by year since it was first included in the list in 2006. In recent years, Yuchai has firmly implemented its "concentric diversification" strategy and "1235" strategy, gathered innovation factors, focused on its core main business in engines, and, centered on the brand positioning of "Yuchai Machinery, Ace Power," systematically carried out brand building to shape a differentiated brand image of being "independent and professional." At present, Yuchai's traditional power products cover fields such as commercial vehicles, agricultural machinery, construction machinery, ships, and power generation, and it is the No. 1 brand in marine and power generation power, the No. 1 brand in medium- and heavy-duty truck power, the No. 1 brand in China's bus power, and the No. 1 brand in agricultural machinery power. Its new energy power offerings include hybrids, range extenders, fuel cells, electric drive axles, and motors and other pure electric products, making it the Chinese manufacturer with the richest portfolio of new energy power systems.

Among them, the world's first power-split plug-in hybrid, the world's first hybrid electric drive continuously variable transmission powertrain, and China's first commercial vehicle hydrogen-fueled engine have been successively applied in fields such as commercial vehicles and agricultural machinery, becoming a brand bellwether in the industry. To date, Yuchai has produced and sold more than 10 million engines cumulatively, providing products and service support to customers in more than 180 countries and regions worldwide, and Chinese power brands are accelerating their going global.

World Brand Lab is an international brand value research institution, initiated and first chaired by Professor Robert Mundell, winner of the 1999 Nobel Prize in Economics. For many years, World Brand Lab has evaluated corporate brand value by integrating consumer research, competitive analysis, and forecasts of enterprises' future revenue. It has released the "China's 500 Most Valuable Brands" ranking for 20 consecutive years, receiving unanimous recognition from the management academic community and exerting broad social influence.