At the beginning of 2013, the launch ceremony of Shantui's Quality Improvement Year "Gold-Quality Experience Campaign" kicked off, followed by the organization of "Gold-Quality Product Grand Experience Events" in Shandong, Inner Mongolia, Guangxi, Anhui, Zhejiang, Xinjiang, Jiangsu and other places, raising the requirements for product quality to a higher level. The Domestic Marketing Division also pioneered humanistic marketing with industrial tourism as the carrier to experience Shantui culture, organizing customers to visit Shantui factories to experience Shantui culture and advocating humanistic care to close the distance. It also promoted sales through off-season visits, carrying out the loader "Customer Care Month" activity and the "Summer Coolness Delivery" activity, with the purpose of going down to the front line, stopping to listen, delivering coolness and building friendships, further demonstrating Shantui's responsibility to users and sincere feedback.