This series of moves marks another step forward for the Loxa Heavy Machinery brand toward a world-class high-end level featuring high technology, high environmental performance and high quality. At the same time, with the support of Foton Motor's market position as the “world's top seller of commercial vehicles,” German innovative technologies and an integrated production and service system, Loxa Heavy Machinery will create a “new benchmark for major-country heavy equipment” in the construction machinery industry.
According to Zhao Jingguang, spokesperson for Foton Motor, the Loxa Heavy Machinery brand belongs to the construction machinery business segment among the six major industries of Foton Motor Group and is the top priority in Foton Motor Group's expansion into new fields. In terms of technological and business model innovation, Loxa fully integrates the advantageous resources of Auman and continuously innovates in product R&D, production and services, forming an integrated value chain and differentiated competitive advantages featuring integrated design, integrated R&D, integrated manufacturing and integrated services, and creating a development model suited to its own resource characteristics in China's heavy machinery market.
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